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Virginia Farmers Markets Experience Increased Attendance in 2025

Community members gather at a bustling Virginia Farmers Market in 2025.

News Summary

Farmers markets across Virginia are witnessing a notable surge in attendance for the 2025 season, with markets like Williamsburg and West Point seeing significant increases in customer participation and vendor offerings. The Williamsburg Farmers Market is attracting around 600 shoppers per hour and features diverse products, including local produce and artisan goods. Other markets are also expanding, with a focus on community engagement and support for local agriculture. As the season officially begins, these markets highlight the importance of sustainability and the value of locally sourced food.

Williamsburg, Virginia – Farmers markets across Virginia are experiencing a surge in attendance for the 2025 season, with notable increases in customer participation and diverse product offerings. The Williamsburg Farmers Market, which has been a staple since its establishment in 2002, attracts approximately 600 shoppers every hour, totaling nearly 2,500 customers on weekends. This popular destination is celebrated for its fresh produce, homemade baked goods, flowers, and artisan products, drawing patrons from near and far.

Opening day for several markets is set for May 17, including the West Point Farmers Market, which is commencing its 26th season. This market anticipates eager customers arriving before 8 a.m., and it boasts its largest vendor list in history with a total of 23 local vendors. Additionally, on the same day, the Yorktown Market Days will host a “Community Market” themed event, featuring local nonprofit organizations, helping to foster community involvement and support.

The Toano Open Air Market, now in its sixth year, has similarly seen impressive growth, expanding from just five vendors during the COVID-19 pandemic to 25 vendors today. This market serves as a community gathering space where shoppers can enjoy socializing and sharing their lives, enhancing the local atmosphere.

Meanwhile, the Gloucester Farmers Market typically hosts 50 to 60 vendors each month, providing an array of snacks, meals, and family-friendly activities. The Williamsburg market is also enhancing its offerings with food sourced from local producers within a 150-mile radius and is welcoming at least 10 new vendors this season. New products featured at the Williamsburg market include unique items such as kimchi, hot sauces, pet treats, and fresh-squeezed lemonade.

In collaboration with the James City County-Williamsburg Master Gardeners, the Williamsburg market is providing gardening tips and demonstrations, enriching the educational experience for attendees. Farmers market season is officially underway, with many markets already open and others kicking off this month, boasting both new and traditional offerings.

The Virginia Farmers Market Association reports a robust network of over 256 member markets statewide, underscoring their vital role in supporting local agriculture and economies. Demonstrating a commitment to community and sustainability, many farmers markets serve as key locations for public engagement, promoting the benefits of local produce and sustainable practices.

The Ashland Farmers Market has also commenced its season, featuring local vendors showcasing a diverse range of goods that emphasize community connection. The Warrenton Farmers Market is home to over 50 vendors and features a wide variety of agricultural products while also accepting SNAP benefits to address food insecurity in the area.

In addition to traditional farmers markets, many regions are offering pick-your-own strawberry patches. These attractions in Hampton Roads allow visitors to enjoy outdoor activities while supporting local farms and fruit growers.

Supporting local participation in farmers markets not only fosters community spirit but also contributes to economic growth. With an abundance of innovative prepared foods and a variety of food traditions, Virginia’s farmers markets reflect the state’s diverse culture while providing a critical resource for fresh, locally sourced food.