Oleta Coach Lines: A Family Legacy in Williamsburg Transportation

Oleta Coach Lines bus providing transportation in the Historic Triangle.

News Summary

Brian Smith, Sr. Director of Operations at Oleta Coach Lines, upholds a family legacy of superior transportation services for William & Mary Athletics. Since 1986, his commitment to community and quality has ensured safe travels for college athletes, including joyful bus rides featuring karaoke and unforgettable moments, such as the recent CAA Championship victory of the Women’s Basketball team. With a dedication to logistics and experience in the Historic Triangle, Brian continues to foster team spirit and camaraderie through unique travel experiences.

Meet Brian Smith: The Heart Behind Oleta Coach Lines

In the beautiful city of Williamsburg, a hidden gem operates relentlessly behind the scenes to ensure that our favorite college sports teams get to their games safely and on time. That gem is none other than Oleta Coach Lines, a family-run transportation company that has been serving the William & Mary Athletics department since 1986. At the helm is Brian Smith, Sr. Director of Operations, whose passion for his role and local community shines brightly.

The Family Legacy

Brian didn’t just step into this role by chance. He is following in the footsteps of his father, Howard W. Smith Sr., who founded Oleta Coach Lines with a vision to deliver superior service than what was available at the time. The commitment to quality service remains strong. Brian ensures every journey weaves in the essence of family, treating drivers as integral parts of the William & Mary team rather than mere employees.

Behind the Wheel for the Tribe

Brian’s primary focus? Driving the William & Mary Women’s Soccer team. This isn’t just about transportation; it’s about fostering a sense of camaraderie among teammates. The tradition of karaoke on the bus for newcomers adds a delightful twist to what could be just another drive to the game. It’s these experiences that enrich team spirit and create lasting memories.

A Proud Moment

When asked about his most cherished memory in Tribe Athletics, he reflects on the electrifying moment when the Women’s Basketball team clinched the CAA Championship just this year. Witnessing that triumphant victory firsthand was a massive highlight, and a true testament to the hard work that goes into maintaining the athletics program.

Just A Call Away

Travel can often stir up unexpected challenges, but with 41 years of experience in the Historic Triangle, Brian works tirelessly to ensure that not a single semester passes by without any travel mishaps. His expertise in coordinating logistics makes a world of difference, allowing athletes to focus on the game rather than worrying about how they’ll get there.

A Life Well Lived in the Historic Triangle

Having lived in this charming area for most of his 45 years, Brian’s connection to the community runs deep. His four years of service in the United States Marine Corps instilled a strong sense of dedication and resilience that he brings to his operational role. The appeal of the Historic Triangle for him lies in its proximity to family and the constants of the life he cherishes.

Hobbies Beyond the Road

When he’s not driving the bus or managing operations, Brian has a creative side that shines through his love for photography. Capturing moments of the teams he drives for, along with stunning local landscapes, he shares his artistic side on social media, allowing others to see the beauty he sees every day.

Looking Ahead

As for what the future holds, Brian’s goal remains clear: to continue providing exceptional service for William & Mary through Oleta Coach Lines, ensuring that athletes have the best travel experience possible. With a strong foundation built on family values and community spirit, it’s no wonder that Oleta Coach Lines has established itself as an integral part of the Williamsburg experience.

It’s heartwarming to see such dedication in our local businesses, and Brian Smith serves as a wonderful example of how passion and commitment to community truly drive success.