News Summary

The new Hohl restaurant has officially received approval to open at 1012 Richmond Road in Williamsburg. This establishment will feature fresh baked goods, a limited menu, and culinary classes. Chef Chris Starke aims to create a community space that enhances local dining experiences while contributing to the city’s economy through its innovative incentive programs. With plans for future expansion, Hohl is poised to become a culinary hub in Williamsburg.

Williamsburg Welcomes New Hohl Restaurant Offering Baked Goods and Culinary Classes

Williamsburg’s newest dining establishment, Hohl, has received approval to open at 1012 Richmond Road. A vote taken during the City Council meeting on June 6 confirmed plans for the restaurant, which promises to provide an array of fresh baked goods, ready-to-go items, and a limited breakfast, brunch, and lunch menu. The new restaurant is also set to offer dinner service on select evenings.

Innovative Culinary Experience

In addition to its culinary offerings, Hohl will be more than just a restaurant. The venue will include bread-baking and coffee-brewing classes, delivering an educational experience for community members. Catering services will also be available, ensuring that local events can benefit from Hohl’s fresh and unique offerings. The new restaurant concept marks the third venture for chef Chris Starke, who previously opened the first Hohl location in Toano, Virginia. Starke is originally from Australia and has expressed enthusiasm for investing in Williamsburg, hoping to create a community space where people can gather, learn, and connect.

Community and Economic Impact

The establishment of Hohl is expected to not only enhance community vitality but also generate additional tax revenue for the city. The Economic Development Authority (EDA) chair, Adria Vanhoozier, noted that the project aligns with the city’s Discretionary Incentive Program, which aims to support small businesses that contribute meaningfully to the local economy. The city has introduced a revenue-sharing incentive for the Hohl Group, capped at $40,000 or five years, whichever comes first. According to the incentive structure, the city will refund 25% of the sales and meals taxes generated by the business on a quarterly basis.

Long-Term Financial Projections

Financial experts estimate that the local sales and meals tax return on investment over the first five years could reach hundreds of thousands of dollars. This innovative incentive program is designed to support upcoming businesses like Hohl, while also benefiting the City of Williamsburg by modernizing local amenities and boosting economic growth.

Future Expansion Plans

The opening of this new Hohl location is just the beginning. Plans are already in place for a second Hohl location to open in Williamsburg in 2024, further demonstrating the commitment to establishing a presence in the area and enriching the local culinary landscape.

Conclusion

The new Hohl restaurant is set to offer tasty and fresh baked goods, along with a variety of classes and catering services that will not only serve the community but also enhance the local economic fabric. With the support of the city’s incentive programs and a focus on community engagement, Hohl is poised to become a central hub in Williamsburg for both dining and learning.

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Additional Resources

• WYD Daily: Williamsburg Economic Development Authority Awards Incentive Grant to Hohl Group
• Wikipedia: Williamsburg, Virginia
• WYD Daily: City Council Approves New Restaurant in Williamsburg
• Encyclopedia Britannica: Economic Development
• Google Search: Culinary Classes in Williamsburg