News Summary
Michael Garrow has been appointed as the director of sales and marketing at Aspen Meadows Resort, where he aims to enhance the resort’s growth in leisure and group sales markets. With over 30 years of experience in the hospitality industry, including key roles at notable resorts, Garrow brings extensive knowledge to his new position. His appointment follows recent renovations and the opening of a new dining option at the resort, emphasizing a commitment to providing exceptional experiences for guests.
Aspen, Colorado – Michael Garrow has been appointed as the director of sales and marketing at Aspen Meadows Resort, effective immediately following the announcement on October 21, 2025. His primary focus will be on enhancing the resort’s visibility and growth in both the leisure and group sales markets.
Garrow arrives at Aspen Meadows with over 30 years of experience in the hospitality industry. His extensive background includes a notable tenure as the vice president of sales and marketing at Garden of the Gods Resort in Colorado Springs, where he worked for four years. Prior to that, he held the position of director of sales at the Forbes Triple Five-Star-rated Meadowood Napa Valley in California, also contributing to his wealth of experience.
Furthermore, Garrow’s career encompasses roles at notable resorts including Innisbrook Resort in Tampa Bay, which is a property owned by Salamander, Kingsmill Resort in Williamsburg, Virginia, and Colonial Williamsburg Company, also located in Williamsburg. He is a graduate of Napa Valley College, where he earned a degree in Business Administration. In addition, Garrow is recognized as a Certified Meeting Professional.
His excitement to expand Aspen Meadows Resort’s visibility, footprint, and offerings in the leisure and group sales market is evident. Garrow also expressed a sense of joy in rejoining the Salamander Collection family.
Aspen Meadows Resort, which is managed by Salamander Collection, is a prestigious AAA Four Diamond establishment featuring 98 suites spread across 40 acres amidst picturesque mountain views. The resort has recently undergone a comprehensive renovation of its guest accommodations and the stylish reception area.
Recent Developments at Aspen Meadows Resort
In addition to the renovation, a new dining option named West End Social has also opened at the resort, providing guests with fresh culinary experiences. Known as the original home of the Aspen Institute, Aspen Meadows Resort uniquely combines art and history with outdoor and mountain recreation activities.
The resort serves as a venue for various significant events throughout the year, including the prestigious Aspen Ideas Festival and various other programming that attracts visitors from around the world.
Endorsements from Salamander Collection
Ty Brassie, the Vice President of Sales and Marketing at Salamander Collection, highlighted Garrow’s exceptional talent and seasoned experience, emphasizing his knowledge of vital business segments essential for the continued success of Aspen Meadows.
About Salamander Collection
Salamander Collection is a privately owned luxury hotel company founded by Sheila Johnson in Middleburg, Virginia. The company is known for its commitment to providing exceptional hospitality experiences across its properties.
With Michael Garrow at the helm of sales and marketing, Aspen Meadows Resort aims to leverage its history, unique offerings, and scenic backdrop to attract more visitors and continue its legacy as a leader in the luxury resort market.
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Michael Garrow Appointed Director of Sales and Marketing at Aspen Meadows Resort
Additional Resources
- Hotel Online: Salamander Collection Appoints Michael Garrow
- Hotels Magazine: Aspen Meadows Resort Welcomes New Director
- Wikipedia: Aspen, Colorado
- Google Search: Aspen Meadows Resort
- Encyclopedia Britannica: Sales and Marketing
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