News Summary
Aspen Meadows Resort, managed by Salamander Collection, has named Michael Garrow as its new director of sales and marketing. With over three decades in hospitality, Garrow aims to enhance the resort’s market presence and visitor experience. His impressive background includes leadership roles at various renowned resorts. The appointment comes at a time when Aspen Meadows is focused on revamping its marketing strategies following recent renovations, including new dining options to appeal to both leisure and group visitors.
Aspen, Colorado – Salamander Collection has appointed Michael Garrow as the new director of sales and marketing at Aspen Meadows Resort. Garrow, who has over three decades of experience in the hospitality industry, is expected to play a vital role in enhancing the resort’s visibility and expanding its footprint in both leisure and group sales markets.
Previously, Garrow served as the vice president of sales and marketing for Garden of the Gods Resort in Colorado Springs for four years. His extensive career includes significant positions such as director of sales at Meadowood Napa Valley in California and leadership roles at notable properties including Innisbrook Resort in Tampa Bay, Kingsmill Resort in Williamsburg, and Colonial Williamsburg Company in Virginia.
Aspen Meadows Resort, managed by Salamander Collection, features 98 suites spread across 40 acres with picturesque mountain views. The resort is currently experiencing a renaissance, having undergone a comprehensive renovation of its guest accommodations and reception areas. Additionally, a new restaurant, West End Social, has also recently opened, adding to the resort’s appeal.
Ty Brassie, the vice president of sales and marketing at Salamander Collection, acknowledged Garrow’s extensive experience and knowledge in the business segments that are significant to the operations of Aspen Meadows. The resort’s unique selling proposition focuses on attracting both leisure guests and groups, highlighting its updated facilities and beautiful surroundings as key elements to strengthen its market position.
Aspen Meadows Resort has recognized the importance of improving its marketing strategies to compete in a dynamic hospitality landscape, and Garrow’s appointment is aligned with these goals. His commitment to working closely with the resort’s service professionals signifies a collaborative approach to elevate the guest experience and drive sales.
Garrow’s appointment marks a critical step for Aspen Meadows as the resort looks to enhance its offer and attract more visitors post-renovation. His track record of leadership in various prestigious resorts suggests that he is well-equipped to tackle the challenges of this role and capitalize on the opportunities in the hospitality sector.
The resort has set its sights on not only boosting accommodations but also creating an inviting atmosphere that resonates with both leisure travelers and group bookings. With a focus on customer experience and continued innovation, Aspen Meadows looks forward to a promising future under Garrow’s directorship.
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Additional Resources
- Hotels Magazine: Aspen Meadows Resort Welcomes New Director of Sales and Marketing
- Wikipedia: Aspen, Colorado
- Hotel Online: Salamander Collection Welcomes Carrie Williams as General Manager
- Google Search: Aspen Meadows Resort
- Aspen Daily News: Local News in Brief
- Google Scholar: Aspen Meadows Resort
- Aspen Times: Aspen Croquet Cup Returns
- Encyclopedia Britannica: Aspen
- Aspen Daily News: Salamander Takes Over Management of Aspen Meadows Resort
- Google News: Aspen Meadows Resort
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