News Summary
Seattle-based Nordstrom Inc. has revealed plans to launch a new Nordstrom Rack in Williamsburg, set to open in fall 2026. The store will occupy 25,000 square feet at Settlers Market, aiming to enhance shopping experiences for locals. With a wide range of discounted products, including apparel and home decor, Nordstrom Rack intends to meet customer demand and contribute to the community. This expansion underscores Nordstrom’s commitment to providing accessibility and quality retail options in Virginia.
Williamsburg, Virginia – Seattle-based fashion retailer Nordstrom Inc. has announced plans to open a new Nordstrom Rack location in Williamsburg, with the store expected to launch in fall 2026. The retailer aims to expand its presence in Virginia and cater to customer needs in the Norfolk market.
Gemma Lionello, President of Nordstrom Rack, shared the company’s enthusiasm for joining the Williamsburg community, emphasizing the availability of great brands at attractive prices. The new store will occupy a 25,000 square foot space at Settlers Market, a popular shopping center that combines a variety of retail options.
Settlers Market features several well-known retailers, including Michaels Arts & Crafts, Ulta Beauty, Five Below, Trader Joe’s, World Market, and HomeGoods, creating a diverse shopping experience for customers in the area.
Customers visiting the new Nordstrom Rack location will benefit from convenient services, including the ability to pick up online orders from Nordstrom.com and NordstromRack.com. In addition, an easy return process will be implemented at this store to enhance customer satisfaction. This new Nordstrom Rack will offer a wide range of products, including apparel, accessories, beauty products, home decor, and shoes, with discounts of up to 70% off on-trend items from top brands.
The Williamsburg location will also provide core services such as alterations at select stores, catering to a variety of customer needs. Nordstrom Rack has grown to become the largest source of new customers for its parent brand, Nordstrom, driving the company’s strategy to expand its reach in the region.
In Virginia, Nordstrom currently operates two full-line stores and seven Nordstrom Rack locations, collectively providing over 1,000 jobs across the state. The addition of a new Nordstrom Rack at Settlers Market underlines the company’s commitment to enhancing the shopping experience for local customers in Williamsburg.
The decision to establish a new Nordstrom Rack in Williamsburg aligns with the company’s broader strategy of growth and customer engagement in evolving markets. Nordstrom aims to provide greater accessibility to quality retail options, and the new store is designed to be a valuable addition to the local community.
As Nordstrom prepares for the scheduled opening in fall 2026, anticipation in the Williamsburg area increases with the prospect of new shopping experiences and job opportunities that the Nordstrom Rack location will bring. The focus on offering affordable, high-quality goods firmly places Nordstrom Rack as a welcoming destination for fashion-forward shoppers in Virginia.
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Additional Resources
- WYDaily
- Wikipedia: Nordstrom
- PR Newswire
- Google Search: Nordstrom Rack Williamsburg
- Retail TouchPoints
- Encyclopedia Britannica: Retail
- Chain Store Age
- Google News: Nordstrom Rack
Author: STAFF HERE WILLIAMSBURG WRITER
WILLIAMSBURG STAFF WRITER The WILLIAMSBURG STAFF WRITER represents the experienced team at HEREWilliamsburg.com, your go-to source for actionable local news and information in Williamsburg, James City County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Williamsburg Farmers Market, Yorktown Market Days, and Busch Gardens Food & Wine Festival. Our coverage extends to key organizations like the Greater Williamsburg Chamber of Commerce and Colonial Williamsburg Foundation, plus leading businesses in education and hospitality that power the local economy such as College of William & Mary, The Williamsburg Winery, and Sodexo. As part of the broader HERE network, including HEREVirginiaBeach.com, we provide comprehensive, credible insights into Virginia's dynamic landscape.
