News Summary
Santa Fe recently celebrated the launch of The Scout Guide Santa Fe, marking the 100th edition of this influential city guide franchise. This milestone highlights the publication’s ongoing commitment to promoting local businesses and fostering community connections across the nation. The Scout Guide has grown significantly since its founding, emphasizing the importance of elevating small business visibility and supporting local economies in various communities. The event also underlines the collaborative spirit of The Scout Guide’s network, which includes community partners working towards shared local narratives.
Santa Fe Celebrates Launch of 100th City Guide by The Scout Guide
Santa Fe has marked a significant milestone in local business promotion with the official launch of The Scout Guide Santa Fe, the 100th city guide franchise from The Scout Guide. This event took place in April 2025 and represents a major achievement in the publication’s efforts to connect communities across the United States.
The Scout Guide is a nationally recognized print and digital publication dedicated to highlighting local businesses and fostering community engagement. Founded in 2010 in Charlottesville, Virginia, the publication began with a single guide and has remarkably expanded to include over 100 city guides nationwide. The launch of the Santa Fe edition reiterates the company’s mission to serve as a valuable platform for local economies.
Growth and Impact
The Scout Guide boasts an impressive circulation of over 1.2 million printed guides and maintains a robust social media presence with more than 1.3 million followers. Its growth trajectory reflects a strong demand for visibility of small businesses and a commitment to enhancing local economies. Franchise locations span numerous cities, including Augusta, Omaha, Abilene, Aspen, Columbia, Ann Arbor, Jackson Hole, and Naples, among others. This wide reach emphasizes the publication’s role in fostering connections between readers and local entrepreneurs.
Community Engagement
The Scout Guide’s strategy focuses on empowering local economies by providing a platform for editors to showcase unique local offerings, driving foot traffic to small businesses, and strengthening community ties. This approach has positioned The Scout Guide as a key player in cultivating local entrepreneurship and supporting community development.
In anticipation of the launch, co-founder Susie Matheson emphasized the collaborative spirit of The Scout Guide’s network, which includes numerous editors, business proprietors, and local partners. These entities work together to tell authentic local business stories and promote a culture of community support. The launch of the Santa Fe guide serves as a testament to this enduring commitment to local narratives.
Background and Vision
Since its inception, The Scout Guide has dedicated itself to enhancing the visibility of small businesses. Each city guide aims to create a sense of locality, with curated content that resonates with the community’s unique character. The publication is not only a resource for potential customers but also serves as a celebration of local heritage and craftsmanship.
The growth to 100 city franchises reflects the increasing interest in localized content and the importance of community-focused marketing strategies. As residents and visitors continue to seek authentic experiences, The Scout Guide’s curated guides have become an essential tool for connecting people with the distinctive offerings in their areas.
Future Initiatives
Looking ahead, The Scout Guide aims to sustain its momentum by continuing to explore new cities and expanding its network of local editors. Each new franchise represents an opportunity to uncover and share the hidden gems of a community, ensuring that local history and business stories are preserved and promoted.
In related news, community members will have the chance to engage in additional local initiatives, including a free hiring event for transitioning military members, veterans, and military spouses scheduled for June 17, 2025, organized by DAV and RecruitMilitary. Other announcements include a temporary closure of the James City County Department of Social Services office on June 18, 2025, and new shellfish closures in particular areas of the City of Poquoson effective June 15, as designated by the Virginia Department of Health.
The launch of The Scout Guide Santa Fe serves as a landmark occasion not only for the franchise network but also for the revitalization of local economic growth and community engagement practices, setting the stage for continued collaboration and innovation in local business promotion.
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Additional Resources
- CBS19 News
- Wikipedia: The Scout Guide
- News Channel Nebraska
- Google Search: The Scout Guide
- San Diego Union Tribune
- Encyclopedia Britannica: Community Engagement
- Santa Fe New Mexican
- Google News: Santa Fe local business
Author: STAFF HERE WILLIAMSBURG WRITER
WILLIAMSBURG STAFF WRITER The WILLIAMSBURG STAFF WRITER represents the experienced team at HEREWilliamsburg.com, your go-to source for actionable local news and information in Williamsburg, James City County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Williamsburg Farmers Market, Yorktown Market Days, and Busch Gardens Food & Wine Festival. Our coverage extends to key organizations like the Greater Williamsburg Chamber of Commerce and Colonial Williamsburg Foundation, plus leading businesses in education and hospitality that power the local economy such as College of William & Mary, The Williamsburg Winery, and Sodexo. As part of the broader HERE network, including HEREVirginiaBeach.com, we provide comprehensive, credible insights into Virginia's dynamic landscape.
